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Mike Coupe, Sainsbury's chief executive Force supermarkets to cut sugar content if you want to tackle alarming obesity levels, writes Mike Coupe, chief executive of J Sainsbury 'Concerns about rising levels of obesity, particularly among our children, are well founded.
One in 10 children enters primary school obese, rising to one in five children as they leave primary school.
The Government is set to publish a wide-ranging strategy to tackle childhood obesity soon. Yet the debate in recent months has largely focused on one single potential measure: a sugar tax. While this may or may not come to pass, one thing is certain: targeting a single nutrient will not be enough to tackle obesity unless it is accompanied by other, less-debated measures.
To secure change, everyone must play their part: government; health professionals; food manufacturers; schools; parents; all grocery retailers; restaurants and takeaway owners.
As a supermarket we want to make a positive contribution and believe there are some key areas which can make a significant impact. First, fully-monitored targets for the reduction of sugar and other nutrients such as saturated fat through product reformulation can have real impact.
This should be combined with clear, consistent guidelines from Government on portion sizes. There have been some great successes in this area, which shows what can happen if everyone is committed. In each of the past two years we have removed more than 2, tonnes of sugar from our own-brand soft drinks.
We urge the Government to introduce monitored targets, applicable to all, to tackle obesity in this way. Secondly, as food retailers we must ensure we price and promote products responsibly. Last week we announced the phasing out of multi-download promotions on products including confectionery, biscuits, soft drinks and crisps — part of our broader goal to phase out all multi-download grocery promotions by August Thirdly, we want to see mandatory traffic-light labelling showing how much fat, saturated fats, sugar and salt are in any product, where red is high, amber medium and green low.
This is already the case for supermarket own-brand products, but it needs to be the case for the branded products we sell too which do not carry the same labelling and for all food bought in restaurants and takeaways.
This would provide customers with the consistency they need to make informed choices wherever they download their food. We could go further to include labelling on free sugars which covers any added sugars but EU regulation currently prevents us from doing so.
In this timely book, Dr Mosley explains why we pile on dangerous abdominal fat and shows us how to shed it, fast. He demolishes common myths, such as the claim that steady weight loss is always better than rapid weight loss and that those who lose weight rapidly will inevitably put it back on.
This is a book not just for those at highest risk but for anyone who has struggled with their weight and wants to regain control of their health. Toon meer Toon minder Recensie s A brilliant book if you have type 2 diabetes or you don't want to get it. I have been given another chance at life. Cassie, 28, lost 20kg, former diabetic Life-changing diet If you have raised blood sugar levels or type 2 diabetes and are interested in trying to regain full health, this is the book for you.
This book has a striking and persuasive message: we are in control of own health. As a result many of my patients have lost weight, become healthier, and we now spend GBP27, less per year on drugs for diabetes than the average GP practice in our area.
It's not so easy for me to gain weight any more. It's as though my body is working metabolically like a young man's again, and I like the person I see in the mirror now.