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But first we wanted to build a customer list to further validate demand.
However, we were starting a brand from scratch. How the hell were we going to validate scalability for our business? For us, we did that through Facebook ads. A nice logo, nice cover image, and a few cute posts. Then, we launched a Facebook ad campaign that was optimized for people to like our Page. Thus, the audience that you attract via these kinds of campaigns may not be a true signal of actual people who are interested in your product, but it is at least some rough signal.
My primary focus was a single number: I wanted to put together a rough audience that had a general interest in my company, and aggregate of these people. Once I hit that number, I would then be able to run a Lookalike audience off those fans you need a minimum of fans to run Lookalike ads.
Lookalikes is an extremely powerful tool that Facebook offers its advertisers. In my opinion, it is one of the very best ways to target high-intent customers for your business.
So as I was developing the ads, I was constantly re-building my Lookalikes until they got to the point where I had some awesome customers to target. First it started with running a Lookalike against fans of my Facebook Page.
It was crude, but the fan signal was enough to get started. I started running ads against that initial fan list and sent people into a landing page to sign up for our pre-launch.
Then, once I got to people who signed up for my pre-launch via my landing page, I uploaded that list of people to Facebook as a custom audience and created another Lookalike audience from it. This was a much better audience to build from since they were fans who opted to give their email , and I began running ads against this audience. A picture is worth a thousand words — Invest in good creative that tells your company story or explains your product.
Big freaking sign-up field and button — Bigger the better. He dances.
Diana Silvers Has Arr Diana Silvers is a star of the Instagram generation. Although she has only five roles on IMDb, the year-old actress and model already boasts.
The former Bachelor stars first. After a year and a half long engagement, cool couple Joe Jonas and Sophie Turner are officially husband and wife after their impromptu wedding in Las. Emilia Clarke's devoted fans aren't ready to give up their fight in getting justice for their Khaleesi.
But instead of signing a petition to rewrite Game.
Alex Trebek has some wonderful news. The Jeopardy! You'll love your book, we guarantee it. Don't just take our word for it though — see what our customers have to say! To continue, please give access to the Facebook information requested. We were unable to connect to Facebook. To use the Facebook year in review feature, please disable any browser functionality that might be blocking Facebook.
Photo Books Smart Technology Help. Create A Book Log in. Facebook Photo Book Hold onto your favorite memories. Starting at.