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“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” -WILLIAM URY. Start by marking “Start with Why: How Great Leaders Inspire Everyone to Take Action” as Want to Read: Simon Sinek is an optimist. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. This 18 and a half minute long viral TED talk called on business leaders to “Start With Why.” “Why” isn't just a word, it's a powerful concept. In this telling book.

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Start With Why Book

Start With Why: How Great Leaders Inspire Everyone to Take Action, is a book by Simon Sinek that appeared on The New York Times Best Seller list. This is a book summary of Start with Why by Simon Sinek. Read this Start with why summary to review key takeaways and lessons from the book. QUICK SUMMARY: In Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek presents the idea that great leaders inspire others by.

Shelves: , abandoned I am only on page 90 and this book is driving me nuts. I usually don't review a book or make a comment before I have finished reading it but I have to get this off of my chest so I can power through the rest. I believe that it is important to hold yourself and your company to an ethical standard. However, beyond that I think Sinek I am only on page 90 and this book is driving me nuts. However, beyond that I think Sinek was a little misguided in weaving together the fabric of his theory. First of all, his examples seemed a little far fetched, he mentions countless successful companies and individuals and says that they succeeded because of his theory without presenting any substantial examples or evidence to make the connection between them and his theory. It's as if he said "These people were successful because they were able to get off of the couch and do it. You can't be successful without getting started" - ok that isn't what Sinek says but the concept and theory of his book is so vague and loosely tied together that it feels like a similar sentiment. Second of all, business is not emotional. Yes, if I worked at a children's hospital or if I managed an animal rescue it might be a different case, but in many professional settings our emotions have to be checked at the door. And even at a children's hospital or an animal rescue I feel you would have to check your emotions when it came to working with others. Sinek mentions that you shouldn't work with people you don't like and for many of us, the reality is that we will encounter people we don't like. We will encounter people who have different beliefs than us. That doesn't mean we can't work together and be successful and I would argue that the ability to get along and work with others who have different cultural backgrounds and beliefs than you, is key to being successful and being a leader at work.

Start with Why by Simon Sinek

Apple is a great example. The way you do it is by building your business around a cause, and then assembling people who share your why.

Instead of relying on big paychecks, threatening deadlines or highly qualified graduates, look for the people who are already motivated by the same reasons as you are and inspire them even more. But sadly, these kinds of psychological manipulations are just as short-lived as the joy these businesses get from making yet another sale.

So first of all: He also offers a course , which looks interesting and includes a hard copy of the book. Reading the summary on Blinkist will get you a few extra bits and pieces after watching his talk, but going straight from the talk to the book makes sense in this case if you ask me. Learn more about the author. Read the full book summary on Blinkist.

Get the book on site. If you want to inspire others, always communicate your why first.

Start With Why : Simon Sinek :

Excited employees are the best resource for any business. A clearly expressed Why helps separate you from the rest.

Humans want to belong to communities and culture. Clients identify with brands that articulate a clear Why. Clients cannot identify with the What without the Why.

A 12-Minute Summary of “Start With Why” by Simon Sinek

Behavior needs to reinforce the Why. Be authentic. Guiding principles need to be focused around meaningful, action statements, not nouns.

Ignore the competition. Only focus on the Why. Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. An Apple pitch that leads with Why: Everything we do, we believe in challenging the status quo. We believe in thinking differently.

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