THE LAWS OF. S I M P L I C I T Y. John Maeda. THE LAWS OF SIMPLICITY. MAEDA. DESIGN, TECHNOLOGY, BUSINESS, LIFE. “Maeda is the Master of. John Maeda. The Laws of Simplicity is a page book I wrote just as the Apple iPod was starting to take off and while I was earning my MBA as a kind of. LAWS OF SIMPLICITY. Excessive or unnecessary complexity is one of the biggest barriers to organizational success. This is true both internally and externally.
|Language:||English, Spanish, German|
|Distribution:||Free* [*Sign up for free]|
THE LAWS OF SIMPLICITY by John 1. REDUCE. The simplest way to achieve simplicity is through thoughtful reduction. . Save file as: wm-greece.info The Laws of Simplicity: Design, Technology, Business, Life The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business. Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity.
When forced to wait, life seems unnecessarily complex. Savings in time feel like simplicity.
And we are thankfully loyal when it happens. Think of overnight delivery services like FedEx and ordering burgers at McDonald's. Give up the option of choice and let a machine choose for you. Google's "I'm feeling lucky" search option. HIDE time - Make things happen in the background. Think of crosswalk signals that have their own numerical countdown, and of waiting on hold for a service representative with an automated voice telling you how many minutes you have left to hold until you speak to a human.
Operating a screw is deceptively simple. Just mate the grooves atop the screw's head. But what happens next is not as simple: do you turn left or right? You need a mnemonic such as "righty tighty, lefty loosy". Knowledge makes everything simpler. Assume the position of the first-time learner.
Repeat yourself often.
Repetition works. Avoid creating desperation. The overwhelming new bells and whistles of an amazing new product can create anxiety. Inspire with examples. Internal motivation trumps external reward.
Never forget to repeat yourself. The user needs to feel safe by avoiding desperation , feel confident by mastering the basics and feel instinctive by having been conditions through repetition.
Simplicity and complexity need each other. The more complexity there is in the market, the more something simpler stands out. Like the simplicity of the iPod in comparison to its more complex competitors in the MP3 market.
Hear the beat of simplicity and complexity clearly in everything that you experience. That which appears to be of immediate relevance may not be nearly as important compared to everything else around. Complexity implies the feeling of being lost; simplicity implies the feeling of being found.
Create white space. A simple progress bar can tell you exactly how far you've gotten. Page numbers and other traditional navigational elements like chapter headings are another layer of information that helps prevent you from getting lost. Simplicity, as in neutral colours and minimalist form, can be considered ugly.
Designers and marketers will find Maeda's book both interesting and useful New York Post Maeda's Laws and Keys have an obvious practical application in everyday running of a busy life and desktop ; they also have the potential to translate into a productive methodology for any craft or design practice A very humble, enlightened and caring human, John's written a little bible.
Liz Farrelly Crafts Magazine Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop.
Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.
Publishers Weekly Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity.
In The Laws of Simplicity, John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general.
The Laws of Simplicity is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling one hundred pages of design writing I have read this year.
As such, they are also more complex and difficult to manage, for both customers and managers. Therefore, achieving simplicity in both our products and our organizations will be crucial for securing market share.