When Ethan Marcotte coined the term “responsive web design” he conjured up something special. The technologies existed already: fluid grids, flexible images, . PDF | First introduced by Ethan Marcotte in in his article Responsive Web Design, responsive design concept refers to the ability of a website to adapt to. Responsive Web Design Techniques. Article (PDF Available) in International Journal of Computer Applications (2) · September with 1,
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This thesis looks at ways to implement Responsive Web Design to achieve a and Skeleton, as well as trying to achieve the responsive web design without. Two-thirds of companies in the FTSE have websites that are difficult to use on smartphones, a Simpler for users, but requires responsive design. ○ Some . In this thesis I described everything regarding to the responsive web design. First of all, I summed up and compared all the possible website.
Your designer updates your printed menu or worse, you do it in a basic Word or Publisher document , you get a PDF file of the menu and upload it to replace the old one. So easy. The second reason is it looks better, or at least it looks the same as the printed menu. The third reason is to make it easier for people to print or share the menu. They sound like pretty good reasons, right?
Having your menu displayed as a PDF menu hurts your business in many ways. We will drill down to show you exactly how. Imagine that.
You should be used to that by now. Not only are you missing an opportunity to tell search engines more about your restaurant, but PDF files also take longer to load than HTML text.
This will adversely affect your SEO ranking as well. But, if you have a searchable menu a. HTML text , the search engines will see that you have four different kinds of poutine.
Quite simply, you want to give search engines as much information about your restaurant and what you serve so that you can rank higher in more searches.
Ranking higher means more people are finding you which dramatically increases your chances of attracting new customers. This is the hospitality industry, why would you make your customers work harder? They are also not optimized for the smaller screens of mobile devices.
Those if you who know who you are know that RWD is not the right solution for their site at this present time.
There are myriad factors why RWD is not the right solution for some sites. But why write this? There is a youthful exuberance projected emitted foisted displayed by many advocates of RWD. If they could, some of these folks would redesign your sock and underwear drawer into a RWD sock and underwear drawer. They will find a way.
Unless of course you can get them into a discussion with the questions, or ones like it, from the following list. If your goal is to stop a RWD project from happening because you are the one that knows and understands the things that nobody else knows about your CMS, business unit, marketing partners, staff levels, staff talent levels, budget cuts, technology road map, upcoming layoffs, secret strategy from on high, etc.
Is this checklist complete and perfect? By no means. Will the content owners be OK with uploading multiple size photos in the CMS if one is being used on a frequent basis?
Are you prepared to defend giving users of IE a slower or worse experience than their current experience on your non-RWD site? How does a RWD, exactly, increase mobile or desktop users if nothing has changed with the existing SEO and social media strategy? Can the increase in cost be justified by metrics that show more conversions or sales will take place?
Are you prepared to work with wireframes and outlines instead of traditional PhotoShop mockups? Are you ready for any number of new and non-trivial tasks relating to content design that a RWD will require? Do you have a lot of pages on your current site that are already long, like FAQs?
What will happen to those pages when squeezed into the linear funnel of a RWD? Can you prove that a RWD that will eliminate a dedicated mobile and desktop site will actually save you money?
Are you prepared to completely change SEO tactics? Have you listed out the pros and cons of having a separate mobile site vs. Do I have metrics to show a need for a RWD?
Can the teams who provide content for the new RWD provide this it up front and work iteratively as the site progresses?
Will a longer implementation period design, development, bug hunting be acceptable? Will the more spartan RWD graphic design ethos be a detraction with the person signing off on the project? Do you expect the RWD site development process to be moderately or significantly harder to manage? Do you have target mobile and tablet devices in mind?
Are you prepared to defend or explain longer load times for the mobile version of the RWD site? Have you asked your RWD vendor if the technologies and methodologies they use for creating and maintaining a RWD are mature yet?
Will your marketing team expect to continue to have a divergence of focus between a dedicated mobile site and desktop site?